The November Project: Fitness Community Or Cult?

Is it fair to say that fitness is transforming from a hobby into somewhat of a cult? Something much larger and stronger than sweating it out in private for an hour in the shadows of your basement. Take CrossFit for example, what started out as a small fitness movement, has rapidly become a hashtag lifestyle of its own. It encompasses its own cuisines and native wear.


Another group of fitness freaks, deemed as somewhat of a cult, is called the November Project. Not the type of cult you feel trapped into, but rather one in which your loyalty is driven by a serious case of “FOMO.” As is the story with most movements, this one too started small. Brogan Graham and Bojan Mandaric were two friends who pledged to exercise together every day before sunrise during a Boston winter. A desperate attempt to stay fit during the colder months has now become a global phenomenon.


But for anything to be successful, it needs to have a solid foundation. When you’re working out before sunrise throughout winter, the foundation needs to be extra strong, nailed together with something one deeply desires and polished off with some sort of excitement. The November Project embraces this and has built itself upon four pillars, which help you to forget you had to kick yourself out of bed at the crack of dawn for a grueling workout.

Here Are The Four Pillars Of The November Project:

1. Verbals

Considering the whole cult was built on social media and word of mouth, what you say is awfully important. Your word is your promise. Your confirmation is as securely received as your limbs are attached to your body. If you say you will be there, you better be ready to face hell or high waters to get yourself there.


2. Hugs

It seems awfully strange to combine exercise with cuddles, but this group loves it. Upon arrival, randomly throughout the workout, and definitely before leaving, everyone is embraced and welcomed. It creates an addictive sense of belonging and appreciation. There is also one massive group hug and chant at the end of the workout. Just picture one giant, sweaty, loud, bouncing mess of overly enthusiastic and incredibly motivating people.


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