Here’s What the ‘Ideal’ Male Body Looks Like in 19 Countries

It may be time to step up your gym routine. Or not.


Beauty may be in the eye of the beholder. But beauty standards are perpetuated by our culture through the media. A carved and chiseled physique like a Ken doll may be in vogue—but that’s in America. Here’s what the ideal male body looks like in 19 countries around the world.


UK online pharmacy Superdrug Online Doctors asked graphic designers around the world to photoshop the image of a test subject to represent the “ideal” male body. The first part of their study explored what the “ideal” female body type looks like around the world.


“Men suffer equally with women around low body confidence as many strive to attain a standard of ‘attractiveness’ that is both often unobtainable and, as this report shows, driven by cultural perceptions and advertising ideals,” said Denise Hatton, Chief Executive of YMCA England.


Nineteen graphic designers were recruited spanning six continents. They were asked to photoshop and retouch the original subject to make him appear more attractive to people in their country.

The graphic designers were given the freedom to manipulate the man’s shape, form, skin color and facial features. Some of the designers changed the original image completely, whereas others made only minor changes.

The American and Russian designers dramatically retouched the original image to make the man more muscular. Read on to see whether people agreed with the study or not.

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