Army veterans arguably sacrifice the most for their countries. While this can be debated, Ford went out of their way and honored a Purple Heart recipient with a 2018 Ford Mustang. To sweeten things up, Ford invited their ambassador to do the honors.
Ford has a ‘Go Further’ award where they honor deserving people. This time around they decided to award Marlene Rodriguez, a combat veteran who put in three tours of duty in Iraq. She is also a huge fan of The Rock.
While The Rock loves to work out and keep people entertained, he doesn’t miss out on a chance to honor and help veterans. Dwayne ‘The Rock’ Johnson is loved and admired by people around the world due to his humbleness.
This wasn’t like any other marketing campaign. Ford decided to launch the fresh 2018 Mustang this way. It was this moment when the world got the first look at the new version of this iconic muscle car. Mustang has been a favorite amongst car enthusiast since its introduction in 1962.
Dwayne Johnson became the ambassador of Ford in 2015 as their Lead of Specialists. Since then he has starred in various ads and TV commercials for Ford. Ford has always kept The Rock handy for big moments like these.
The Rock Surprises Purple Heart US Veteran With A 2018 Ford Mustang
Video on the next page…
In 2013, Marlene Rodriguez became the first woman to join Chapter 49 of the Military Order of the Purple Heart, the largest chapter in her home state of California. To add to this achievement, she also received a ‘Go Further’ award from Ford.
The Go Further award came with two big surprises for Rodriguez. For starters, she was gifted an all-new 2018 Ford Mustang – this is a huge starter by the way. To make things even sweeter, Ford knew Rodriguez is a big The Rock fan so they made sure he was there to present her the award.
Rodriguez was called by Ford for an interview to a rugged room. Hardly did she know The Rock was in the production room listening to her and there was a Ford Mustang waiting for her behind the studio’s blue curtain.
Johnson was being interviewed about her experience in the military and her feeling on receiving the Purple Heart award and her involvement in the Military Warrior Support Foundation, a group which helps secure housing for veterans and their families.
“Losing somebody and earning a reward, it didn’t mesh well with me,” Rodriguez said during her interview. “I mean, it’s an honor to have it, but to receive it, you know, I definitely just have more guilt than anything else because I was given it because of the loss of somebody else.”
Marlene was injured twice during her service in Iraq and both the times she was a victim of a roadside bomb. The first bomb killed the driver of her vehicle and left her with a traumatic brain injury and feelings of guilt.
The Rock Intervenes
The Rock waited in the background for Marlene – without her knowing it – to complete her story. This is when someone from the production team introduces him as a guest who wants to ask her a question about her service in the army.
“I heard I wasn’t the only one with the badass tattoos,” he joked, catching Rodriguez by surprise.
As expected, Rodriguez was shocked on her seeing The Rock. Dwayne Johnson appreciated her for her service for the country and presented her with special tickets to his movie Baywatch. Things got real when in true Steve Jobs style The Rock said there was ‘one more thing’.
The blue curtain behind her fell and there it was a smoking hot yellow Mustang. Moments of silence followed which was broken by a truly humble response from Rodriguez.
“Really? Why me?” she asks.
“Why?” Johnson repeats, gathering his thoughts. “Because of everything you’ve done, and everything that the boys and girls that you served with have done. That’s why.”
“I don’t deserve all this,” she replies.
“You deserve more,” Johnson says flatly.